Graphing Company Performance

25 June 2012 DueDil Team

One of the key areas of Duedil is the context window. Located at the top of every company profile, this is where you can find and view a company’s registered address, map the corporate structure, and the focus of today’s blog – chart any financial metric.

Graphing company financials has been a feature of Duedil since we started. Clicking on any financial figure from the financials table will instantly graph it on the chart below the table. Each metric can be turned on-and-off at will giving you the ability to compare any figures you like, and you can choose to print and save the chart to view later, so you can share them with clients and colleagues.
Here at Duedil, we believe that when financial information is beautifully presented it is easier to understand and interpret. So we decided to go one step further and magnify these charts by integrating them into the context window. Pressing on the chart button (which is located next to the group graph icon) will open up the window to display the chart in near full-screen glory, perfect for viewing every twist, turn and the long-term direction of any metric. It can even be used as a tool for company presentations.


By default, net assets will be charted. Net assets are also known as net worth and is a useful metric as it is held to be the value of everything the business owns if all debts were to be taken care of. A positively trending line can indicate a growing business. We might want to look at cost of sales against earnings to see if a particular company is coping with rising costs associated with producing goods for sale. Ideally a company’s earnings should be growing faster than its cost of sales. At the bottom left hand corner under the chart you will see the ‘add metric’ button which lists every available accounting figure for you to reproduce in visual form, so you can graph the figures that are important to you.


For our guide to financial figures found in annual accounts take a look at our post on understanding financial terms.

And today we’ve added the capability to graph any of our accounting ratios making the graph even more useful. Because financial ratios are best used to compare two or more companies, or view the trend of one company over time, adding this feature means you can quickly view and evaluate a company’s historical performance and gain an idea of where it is heading.

As with the financials table graph you can print and export the chart to email to colleagues or include in a report, for instance. Try out our new and improved charts now!

What financial figures are most important to you when reading accounts? Tell us in the comments below.